Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance. If you’re interested in exploring Core Web Vitals of a single page, navigate to the Page Audit section and access the Technical Audit tab. Before you choose any of these solutions, I recommend checking each orphan page with Google Analytics to see if it gets traffic. Once the crawl is complete, you’ll see orphan pages marked with grey nodes in the site structure. You just need to go through these pages and clean up unnecessary links. Prolonging existing redirects to the new site can hinder Google’s ability to reach the intended page and waste the crawl budget.
Serpstat is an affordable all in one SEO toolkit and its pricing starts just at $69/mo and it offers a Site Audit tool which evaluates how optimized a website is. It also shows you a list of all the technical issues that your website has. Site Audit tool from SEMrush scans your website for 130+ technical and SEO mistakes. From crawlability issues to content issues to loading speed issues, SEMrush Site Audit will diagnose all the technical SEO related issues within your site.
SEO tools make our work faster, easier, and more efficient, but they still can’t fully replicate human analysis or insight. They skip essential keyword research, overlook keyword mapping, and fail to optimize their key pages first. Without this structure, you’ll be guessing and hoping your pages rank for terms that may not even match your content. The bottom line here is that you should always base your decision to optimize Core Web Vitals on your specific audience’s needs and real user data – not just industry trends. If your users live in urban areas with reliable high-speed internet, Core Web Vitals won’t affect them much.
Firstly, you will need to access Google Search Console, which is the go-to tool for getting basic audit data and assessing your rankings from Google’s perspective. Prior to starting with an SEO audit checklist, you need to set up analytics tools. When I was leading marketing for PlushCare, SEO Anomaly a telemedicine provider that was acquired for $450M, we did some crazy things in the name of search engine optimization (SEO). Google Search Console is one of the best free SEO tools for analytics. It shows you how Google and most search engines see your site.
Top AI Search, SEO & Content Trends To Prioritize In 2025
An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement. For a full deep dive on internal linking check out our internal linking wiki page and our guide on how to optimize your website’s internal links. Once, my client in the home care industry was hit with a content penalty back in 2019.
- This is one area where Google simply won’t “figure it out” without solid, technical SEO.
- They want users to have a positive experience, so you need a site that loads quickly.
- We include it with your SEO package — and at no additional cost.
Auditing SEO Performance: Your Ultimate Guide to Optimizing Visibility and Engagement
With our in-house development team, you can fix these issues fast and start seeing the results from your efforts, like getting your site indexed in Google or Bing search results. The best SEO audit tool often depends on individual needs and preferences. However, some of the top-rated tools in the industry include SEMrush, Ahrefs, and Moz Pro.
If an audit uncovers indexable pages with URL parameters, then pay close attention — particularly if you’re running an eCommerce site. Then Google will recognise the H3 headings as a list, and you’ll have a shot at picking up the featured snippet for the “5 best widgets” query. Some of them were simply excess header tags that had been created at some point in WordPress. If you have the same issue and want to get rid of the warning, you can just add the following line to your robots.txt file to stop crawlers from accessing that page. The nofollow page was created by Cloudflare’s email address protection.
